Introduction
Ford Times was a small but influential American publication produced by the Ford Motor Company. First issued in 1908 and later revived in 1943, Ford Times combined articles on travel, lifestyle, culture, and, naturally, Ford vehicles. It served as both a customer loyalty tool and a subtle marketing platform, offering readers entertainment, practical advice, and glimpses into American life — all while strengthening the Ford brand.
Early Beginnings (1908)
The original Ford Times began in 1908, just as the Ford Motor Company was revolutionizing the automobile industry with the Model T. This first version was more of a corporate newsletter intended primarily for Ford dealers, providing updates on sales, mechanical tips, and company news. However, it did not last long during this early phase.
The Revival and Golden Era (1943–1993)
In 1943, Ford Times was revived under the leadership of Henry Ford II during World War II, evolving into a much broader consumer magazine. Published monthly and sent free of charge to Ford owners and potential customers, it focused on American road travel, good driving habits, dining guides, outdoor adventures, and vacation destinations — all idealized visions of freedom and exploration by automobile.
Features Included:
- Short stories by popular writers
- Paintings and illustrations by noted artists (like Charley Harper)
- Recipes from regional American cuisines
- Maps and road trip guides
- Profiles of small towns and scenic byways
- Articles about Ford vehicles, though always subtly placed among broader content
By combining useful content with beautiful art and photography, Ford Times built a sense of trust and lifestyle association with its readers.
Cultural Impact
At its height, Ford Times had a circulation of millions and helped shape the mid-20th-century American ideal of the road trip. It emphasized the joy of exploring “small-town America,” reinforcing Ford’s image as the car for everyday citizens.
The magazine’s articles and featured destinations often encouraged readers to embark on their own adventures — naturally, in a Ford automobile. In many ways, it mirrored broader postwar trends of suburbanization, increased car ownership, and the rise of American tourism.
End of Publication (1993)
With shifting media landscapes, changes in marketing strategies, and the decline of print loyalty magazines, Ford Times published its final issue in 1993. It had a remarkable 50-year run in its modern form, leaving behind a treasure trove of Americana.
Today, old issues of Ford Times are collectible items, prized for their artwork (especially the illustrations of Charley Harper) and their nostalgic window into mid-century America.
Conclusion
Ford Times was far more than a company magazine; it was a carefully crafted slice of American culture, travel, and optimism. It symbolized the freedom of the open road and remains a unique example of how storytelling and branding can blend seamlessly to create a lasting emotional connection with a brand — in this case, Ford Motor Company.
